Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

Kris Rudeegraap, CEO and co-founder of Sendoso,
a platform that helps sales and marketing teams connect and drive
revenue with personalized gifts in order to improve customer
engagement initiatives shared a few thoughts on the impact of
Direct mail in B2B sales and marketing:


Key topics covered:


What inspired Sendoso and how has the platform evolved over
the years to meet changing business-user needs

The benefits of direct mail

How can marketers and sales teams create better end to end
experience (that convert!) with direct mail?