Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Katie Foote, Chief Marketing Officer at Drift a
conversational Marketing platform that combines chat, email,
video, and automation to remove the friction from business buying
joined us on the SalesStar Podcast to share a
few top marketing optimization thoughts and best practices.


Key topics covered:


Core marketing tricks to keep in mind for 2022

Martech solutions to consider to help optimize marketing
efforts

Understanding today's B2B market dynamics and using it to
drive marketing goals