Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai

Mariana Cogan, CMO at People.ai a leading
revenue operations and intelligence (ROI) platform shared a few
thoughts on what it takes to drive better marketing ROI in
B2B: 


Key topics covered:


B2B marketing in 2022

Common pitfalls marketers face 

Marketing strategies that work better in B2B

The importance of better DEI in B2B