Episode 156: Purpose-led Advertising Fundamentals with Julia Hitchman, Chief Commercial Officer at Good-Loop

Julia Hitchman, Chief Commercial Officer at Good-Loop
(a Purpose-Powered advertising platform that unites
brands, consumers, charities & publishers) joined us in this
chat to share a few best practices that can help drive ad revenue
goals:





Key topics covered:


Growth strategies that enable ROI for B2B advertisers and
marketers

How B2B commercial officers can use tech and new processes to
push boundaries

The future of B2B sales