Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach

Melton Littlepage, CMO at Outreach (a platform
that empowers the entire end to end sales process) joined us as a
guest in this episode to highlight some of Outreach’s latest
innovations and discuss the importance of improved
sales-marketing alignment:





Key topics covered:





Unifying your martech/salestech and marketing-sales processes

The impact of AI on marketing and sales

How B2B teams should look at optimizing their salestech and
martech to drive goals and alignment