Episode 167: Precision Based Marketing Tips: with Carter Lassy, Chief Product Officer at Terminus

Carter Lassy, Chief Product Officer at Terminus (a platform that
empowers marketers to drive revenue impact with account-based
marketing) joined as our guest in this episode of the SalesStar
Podcast;





Key topics covered:





Intent data - benefits and challenges teams face when using
intent data

How can marketers be more precision based in their approach?

GTM practices and tips that work in a dynamic market