Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Curtis Tingle, EVP and CMO at Vericast (a marketing solutions
provider that fuels commerce and brand growth) joined us in this
episode to talk about what it takes to build end to end digital
campaigns that boost ROI;





Key topics covered:


Challenges faced when building and scaling integrated
campaigns

Common strategies that help B2B marketing teams

Impact of generative AI on digital commerce and marketing