Episode 207: B2B Tech Marketing and B2B Tech Sales Alignment: with Eric Williamson, CMO at CallMiner

Chief Marketing Officer at leading conversation analytics
platform CallMiner - Eric Williamson, joined in as our guest for
this episode to chat about the do’s and don’ts of B2B marketing
and sales:





Key topics covered:


B2B marketing and sales alignment and challenges

Use of AI in sales and marketing

Optimizing marketing processes