Influencer Marketing Lab trailer (short version)

Podcast description: Influencer Marketing Lab


Influencer marketing works. The sector has grown x20 in the last
five years and is now valued at $10 billion dollars. But growth
spurts are often accompanied by growing pains. Influencer
marketing is no exception. The industry is plagued by negative
media headlines, charges of influencer fraud, a lack of
transparency, and a perception that success is difficult to
measure.


Influencer Marketing Hub is a weekly podcast charting the
influencer marketing industry. Each episode I talk with topic
experts about the industry. The business, the tech, the key
themes and the media coverage. We look at what's making the news;
where it's being reported and why and then offer a blend of
thoughtful analysis.


We also dig into the big business themes surrounding influencer
marketing.  


I'm Scott Guthrie an independent influencer marketing consultant,
conference speaker, guest university lecturer, top 10 blogger,
and media commentator.


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.