Esme Rice: Mindshare's Worldwide Influencer Practice Lead

Episode 50 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing. Sign up for the companion newsletter The Creator
Briefing.


The Influencer Marketing Lab is a paid partnership with Tagger by
Sprout Social a global leader in revolutionizing how top brands
and agencies harness data and analytics to drive creator and
influencer marketing strategies.


This week Scott Guthrie is in conversation with Esme Rice,
Worldwide Influencer Practice Lead at Mindshare. 


We talk about the professionalisation of the industry which has
shifted within six years from a time when Esme had to battle with
academics trying to dissuade her from focusing her degree
dissertation on influencers to a sector moving to the heart of
multi-channel, integrated marketing programmes.


We discuss the 


Regional differences in the influencer marketing landscape

Consumer behaviour towards virtual influencers in different
parts of the world

Near future of our channel



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript. Don't forget to sign up
for the companion newsletter The Creator Briefing - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.