Steph Money of ThisThat talks influencer measurement

Episode 52 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing. Sign up for the companion newsletter The Creator
Briefing.


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This week Scott Guthrie is in conversation with Steph Money, VP
of Client Services at ThisThat - a measurement and evaluation
influencer marketing firm (sort of ... Steph will explain why
this descriptor is only partially correct). 

In this episode, we discuss:


Being a rising star after ten years

How intelligent naivety can cut through group think

How measurement and evaluation can be put into harness for
go-to-market strategies

Showing the context behind the numbers when measuring
awareness, consideration or conversion

Performance can be amplified by effectiveness can't 

Why the answer is never more data - data is the evidence
needed to justify a recommendation

Why effective measurement of influencer marketing will become
fundamental 

A call to standardise measurement within our sector



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.