Alice Audley from Blogosphere to bCreator

Episode 51 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing. Sign up for the companion newsletter The Creator
Briefing.


The Influencer Marketing Lab is a paid partnership with Tagger by
Sprout Social a global leader in revolutionizing how top brands
and agencies harness data and analytics to drive creator and
influencer marketing strategies.


This week Scott Guthrie is in conversation with Alice Audley,
founder and CEO of bCreator -- a brand that you probably already
know under its former name, Blogosphere.





In this episode, we discuss:


The rebadging after a decade from Blogosphere to bCreator

Why in-person, face-to-face events are so important to
building relationships

How we can ensure our category is effective without losing
the essence of creator marketing

Advice for female-founded, female-led businesses.

And what to expect from the bCreator Awards



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.