Whalar's Alex North talks measurement and evaluation

Episode 54 of the Influencer Marketing Lab - a regular podcast
tracking the growth spurts and growing pains of influencer
marketing. Sign up for the companion newsletter The Creator
Briefing.





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This week Scott Guthrie is in conversation with Alex North, Head
of Media, Measurement and Analytics across EMEA at Whalar.





In this episode, they discuss:





Whether measuring return on investment within creator
marketing is evolving - and if so, how?

Business metrics over vanity metrics

How marketers can best help brands navigate choice and
challenges in quantifying impact

Measurement 'in the wild' digging into a case study

A look over the brow of the hill to the future of measurement
within our industry






Useful links


Whalar website

Whalar on LinkedIn

Whalar Research - Creators Measure Up: Analyzing Their Impact
on Results

Influencer Marketing Code of Conduct

Alex North on LinkedIn



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.