Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin

Episode 1 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.

This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


After an influencer marketing news round-up Scott Guthrie speaks
with Golin Dallas' EVP, Executive Director, Digital, Jim Lin
about the state of the industry.


The conversation covers:


why micro influencers might be better reclassified as alpha
consumers

why finding the most appropriate influencers to work with is
the toughest part of the influencer marketing workflow

why not all influencer marketing best practice is beneficial
to the industry (it's about the spreadsheetification,
apparently) 

why we are going to see more social media influencers swaying
the US electorate in the presidential election



For more information visit influencermarketinglab.com


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.