Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis

Episode 2 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.

This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Oliver Lewis MD
of The Fifth group - a creative and strategic influencer
marketing agency and talent agency. 

The Fifth group is owned by and sits within News UK alongside a
stable of other media businesses including The Times, Sunday
Times, Wireless Radio and the Sun.

The discussion covers:


What it's like being owned by a mainstream media titan

Whether influencer marketing can ever de-thrown TV as the
largest advertising category. [Spoiler alert: yes we think
it can]

Evolution of storytelling formats

Challenges of artificial intelligence

Importance of nurturing a positive organisational culture
within an agency

Industry's pivot from a creative-led strategy to a talent-led
strategy



For more information visit influencermarketinglab.com


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.