What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein

Episode 3 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Ashley Friedlein
CEO & Founder of Guild and Founder of Econsultancy. 





Guild is a messaging app for professionals and we'll hear why
Ashley believes it's an antidote to WhatsApp, LinkedIn or
Facebook. Ashley Friedlein also founded Econsultancy back in 1999
as the digital marketing best practice outlet.  





Through our discussion, we learn of the marked similarities
between the digital landscape of the late nineties and of
influencer marketing today. An industry scrambling to define
itself. No agreed best practice or emerging best practice and no
forum for practitioners to learn from each other. Econsultancy
was founded as a place where practitioners could share what was
working and why in an open, honest and transparent way in a bid
for participants to become better at their jobs.





Our discussion covers:


The power of word-of-mouth marketing in growing Econsultancy
organically

The benefits of SEO in building the Econsultancy brand

The challenges of building a community of like-minded people
prepared to share their mistakes as well as their successes

Parallels between the dot com crash of 2001 and today's
uncertainty of a Covid-19 economy

Why, when building a community, the most interesting things
to share are the things that haven't worked

Why exit strategies usually are after 7-10 years rather than
the optimistic 3-5 years

The challenges of international expansion

The brand extensions which were too early for the
marketplace 

Whilst learnings and insight may be universal examples need
to be relevant to the local offering

Parallels and lessons to be learned from digital in 2000 and
influencer marketing in 2020

Entrepreneurism - the difference between having 'a great
idea' and turning that idea into a reality

What Guild is and who it is designed for

Why the world needs yet another messaging app

The opportunities and threats which artificial intelligence
brings with it 



For more information visit influencermarketinglab.com





Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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