Molly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate Influence

Episode 4 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Mark Dandy
managing director of Captivate Influence.

Our discussion covers:


The challenges facing small, independent influencer marketing
agencies

Why influencer marketing is sometimes the first channel to
get cut from marketing budgets - and what to do about it

The importance of sharing failures as well as sharing success
stories to help professionalise the influencer marketing industry

How the whole influencer ecosystem can be used as a control
loop to execute more effective campaigns over time.

More thoughts on whether micro-influencers should be
repositioned as alpha consumers

Whether fast-fashion influencers are more likely to place
profit before passion when creating content

25% - 30% of all fashion items bought online are returned -
how wannabe influencers are accelerating this headache for online
retailers

The pulling power of Love Island contestants in shifting
product

Molly Mae Hague as a great use case in the evolution of the
influencer

Why some brands are looking to creators for content not
community

Who owns IP and image rights of influencer-generated content?

Are influencer unions a good idea?



For more information visit influencermarketinglab.com


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.