Democratizing philanthropy with the help of influencers

Episode 5 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Stephen Ready,
co-founder & CEO at Inspired - a new type of cause marketing
platform that focuses on the everyday consumer as the ultimate
influencer


Our discussion covers:


How Inspired is democratizing philanthropy by creating
everyday philanthropy

Hits and misses of celebrity endorsements

The importance of authentic brand/influencer relationships
which resonate with the target audience

Elevating alpha consumers to become creators

How Inspire identifies people with nascent influence,
activates their influence and builds it into a repeatable
behaviour that can help move the needle on social causes, and
help brands build loyalty and trust

How brands can surprise and delight the customer a couple of
times a day when you make an everyday purchase

Why brands should invest in purpose and purchase intelligence



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.