Virtual Influencers and the metaverse with Dudley Nevill-Spencer

Episode 6 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Dudley
Nevill-Spencer, strategy and insights director at Live and
Breathe a full-service creative agency and founder of the Virtual
Influencer Agency.


Our discussion covers


The essence of a virtual influencer and why that essence is
function dependent 

The metaverse - where the real world and the virtual world
mix and inhabiting that world will be virtual characters.

The different types of virtual influencer - brand owned,
brand agnostic and customer services representative

Japan's 7,000+ virtual influencers on YouTube

The recipe for creating an effective virtual influencer

Whether virtual influencers can ever be authentic

The difference between blind trust and trustworthiness



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.