Transparency as competitive advantage within influencer marketing

Episode 7 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Jennifer
Quigley-Jones, CEO & Founder of Digital Voices, a
YouTube-specialist, Influencer Marketing agency in London.


The episode covers:


How long term brand collaborations build consumer trust and
drive sales.

Why saying 'yes' to every job isn't always the best decision

The Rolls Royce initiative which provided a step change
within Jennifer's agency

Why the ultimate aim of any CEO should be to become
completely irrelevant

Why some TikTok agency tactics feel like a retrograde step
for the influencer marketing industry

How working with YouTube creators saves on average 50%
compared with video production companies AND comes with the added
advantage of generating content which is 40% more memorable

Why not all Gen Z are Woke

The Recovery Paradox



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.