Games industry is bigger than music & movies combined but it's not a vertical

Episode 8 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Rich Keith, CEO
& Co-founder of Fourth Floor an influencer marketing agency
headquartered in the UK.


The episode covers:


Why many of the old media and marketing models no longer work
in the new influencer marketing landscape

Why agencies which focus solely on Instagram may be doing the
wider industry a disservice

Why influencer marketing will lose its prefix and become just
marketing

Is it time for me to stop banging on about influencers being
media mastheads of one (no, not by a long chalk)

Why games is not a niche or a vertical. The industry is
bigger than movies and music combined. It's a directed activity
which helps us better communicate with friends 

How you make emotional connections with consumers 

 Why influencer marketing needs a global trade body

The dangers of over-regulating influencer marketing



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.