Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting

Episode 9 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Rupa Shah,
founder and director of Hashtag Ad Consulting a firm that
provides guidance and training on the advertising rules to social
media and influencer marketers.


The episode covers:


The niche Rupa identified within the influencer marketing
industry which prompted her to leave the Advertising Standards
Authority after 13 years

What a CAP panel is

The differences between, the Advertising Standards Authority,
the Competition and Markets Authority and the Federal Trade
Commission 

Which formal body oversees industry errors rather than
individual errors

When might the Independent Press Standards
Organisation,  the  Financial Conduct Authority or the
Medicines and Healthcare products Regulatory Agency get involved
with a post

Why there are different rules around product placement on the
television compared with on social media

Why more reality TV stars turned influencers seem to be in
the ASA's line of fire rather than digital-first influencers

How jurisdiction relates to where the audience you're
targeting is based, not where you as a brand is or where the
influencer is located

The importance of  two-way communication between brand
and influencer to ensure compliance knowledge is always current



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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the major news from the creator marketing industry alongside his
insight and analysis.