Influencer marketing in South Africa with Anne Dolinschek of Nfluential

Episode 10 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Anne Dolinschek
who heads-up South African boutique strategic influencer
marketing agency Nfluential.


In this episode we discuss:


Influencer fraud and celebrity 

The maturation process for measuring ROI in South Africa

How 1-in-3 influencers in South Africa don't sign any brand
collaboration agreement and the potential reputational damage
this presents for both brand and creator

The 43% of influencers in South Africa who either don't wait
at all or wait only one month before working with competitor
brands

Shift from PR agencies to a hybrid model of specialist
influencer marketing agencies working in partnership with
generalist PR firms.



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.