Profile of Billion Dollar Boy CEO Edward East

Episode 12 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Edward East,
co-founder and CEO of  influencer marketing agency Billion
Dollar Boy.


In this episode we discuss:


Why now is a pivotal time for the influencer marketing
industry and a time to scale. 

The struggle to keep up with client demand and find enough
skilled influencer marketers

How our industry can counter the gallons of digital ink
devoted to negative editorial coverage about influencer marketing

Why influencer marketing is quicker, cheaper and more
scalable than other advertising channels

360Media - Why influencer marketing should be the centre of
the marketing universe

The International Federation of Red Cross and Red Crescent
Societies fight against misinformation online with the help of
influencers

Yes, influencer marketing is measurable. And here's how to do
it. 

Bespoke strategies for brands who sell through retailers and
direct to consumer brands.

Personalisation at scale as an exciting future reality

Why micro influencers are not necessarily the bees' knees

The need for the industry to professionalise through a
professional body



Want to leave a comment or suggestion about the show? Leave a
message at Influencer Marketing Lab.


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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the major news from the creator marketing industry alongside his
insight and analysis.