Profile of Emily Trenouth head of influencer marketing at MediaCom

Episode 13 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Emily Trenouth,
head of influencer marketing at MediaCom.

In this episode we discuss:


Emily's role as internal champion of influencer marketing at
Mediacom 

The proof points used to validate influencer marketing
internally within the media agency and externally to
clients 

Moving from a PR channel to a performance-based channel 

How 2020 was the year influencer marketing has been validated
as a channel

The key takeaways from the Influencer Marketing Show

Why diversity and inclusion is much more than just casting
diverse talent

Another look at measurement and evaluation 

Questioning the value of virtual influencers (awks - my
chapter on virtual influencers was published this week by
Routledge in a new textbook)

Better transparency around influencer pay and influencer
fraud - the benefits of a payment benchmarking system

Transferring organisational knowledge around Mediacom 



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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