Profile of Cody Eastmond, senior director at Science Magic Inc.

Episode 15 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Cody Eastmond
senior director at Science Magic Inc.

In this episode we discuss:


The importance of setting clear objectives and the many
nuances of an increasingly sophisticated industry. 

How consumers want to see themselves in brands and how
influencers allow us to do that.

We talk Nike, Burberry and Pharrell Williams' new skin-care
line.

Influencer marketing budgets are buoyant but client pressure
is pushing for us to do more with the same amount of money.

Why the UK and Europe are lagging behind the US in how they
tackle issues around diversity and inclusion and what we can do
to improve the situation. 



Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.