Profile of Rahul Titus, head of influence, Ogilvy

Episode 16 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Rahul Titus head
of influence at Ogilvy.

Topics discussed in this episode:


Why 2020 was such a pivotal year for the influencer marketing
industry

The growth of social commerce as part of an 'always on'
influence plan

Celebrities becoming more authentic and participative on
socials

Why 2021 is the year influencer marketers should be bold and
show confidence in our discipline

How influencer marketers can address the influencer pay gap.
We dig into Rahul's six stages in the process to become part of
the solution to an industry-wide problem

The need to build a community of influencer marketers to
shape the future of our discipline



Check out the Influencer Marketing Lab website for full show
notes and related links 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.