Reality TV stars versus social media influencers

Episode 17 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with friend of the
Influencer Marketing Lab podcast - Mark Dandy, founder and
managing director of Captivate Influence.

In this episode we discuss:


Influencers in Dubai

The UK government making headlines paying influencers

Supply and demand factors pushing up influencer costs

The widening gulf between an influencer as a credible,
trustworthy voice versus a celebrity born on reality TV and the
need for the influencer marketing discipline to create a lexicon
that's fit for purpose to differentiate different elements that
sit beneath the umbrella term: 'influencer'.




For full show notes and additional links visit the Influencer
Marketing Lab website


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.