Profile of Brendan Gahan, Partner at Mekanism

Episode 18 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Brendan Gahan,
Partner and Chief Social Officer at Mekanism.

In this episode we discuss:


How Brendan cut his teeth selling-in Smosh as an early
YouTuber deal

A day in the life at Mekansim as Chief Social Officer

How shoppable live-streaming will be a key trend within
influencer marketing

The potential for Chinese-owned apps to displace Facebook and
Instagram

The George Foreman Grill-ification of the creator economy



Check out the Influencer Marketing Lab website for full show
notes and related links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.