Profile of Max Osborne, co-founder of ThisThat

Episode 19 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Max Osborne,
co-founder of ThisThat, an insight company, that has created a
fun surveying platform that successfully engages young
audiences. In this episode they discuss:


Brand uplift studies

Exploratory studies

The importance of building fun when surveying Gen Z to
increase engagement rates

How when ThisThat surveys are shared on social media they
often generate a reach to response conversion 10x higher
than traditional surveys

The more insights an influencer marketing agency can amass
for a brand the more strategic their role becomes - and the
higher budgets they are able to command for their input

How influencers are using ThisThat to better understand their
own followers. Influencers then take these insights to better
inform their brand pitches



Check out the Influencer Marketing Lab website for full show
notes and related links 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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insight and analysis.