Profile of Dominic Smales & the future of social talent

Episode 20 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.

This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Dominic Smales.
Dom founded Gleam Futures in 2010. Over the course of the last
decade  Dom, as CEO, grew his company into a
multimillion-pound market leader pioneering the ‘digital first’
industry becoming synonymous with quality talent who were
growing quality brands. Dom has recently exited the
business to pursue new projects. 


In this episode we:


Look to the past, the present and the future of influencer
marketing and social talent. 

Ask whether some influencer marketers have lost sight of
their audiences' needs in the pursuit of campaign efficiencies

Consider influencer-owned direct-to-consumer products

Examine the widening gulf between reality TV stars and social
media influencers 

Discuss why the word influencer has vanilla-ised the
discipline 



Check out the Influencer Marketing Lab website for full show
notes and related links 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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