Profile of Happy Yolk, & the Egg that cracked Instagram

Episode 21 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation - Chris Godfrey and
Alissa Khan-Whelan of Happy Yolk -  an integrated social, PR
and design agency. 


Chris and Alissa are also two-thirds of the EggGang who alongside
C.J.Brown knocked Kylie Jenner off her perch as the most liked
picture on Instagram when in January 2019 they posted a picture
of Eugene - the stock image of an egg. To date, their Instagram
post has generated 54.8m likes. 


We talk about their Instagram egg post and: 


Its commentary on internet celebrity

The absurdity of vanity metrics

Eugene's spotlight on mental health

What lessons they learned from the experience



We also talk about:


What makes Happy Yolk different as an agency 

How to professionalise influencer marketing and

What's coming next in the space.



Check out the Influencer Marketing Lab website for full show
notes and related links .


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.