Talking TikTok music with Emma Harman President of Whalar, EMEA

Episode 22 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Emma Harman,
President of Whalar for EMEA. Whalar is a global award-winning
technology-powered influencer agency that recently became a
badged partner of TikTok. 


In this episode we discuss:


Key advice for brands wanting to build successful and
relevant TikTok influencer marketing strategies

The differences between Instagram creators and TikTok
creators

Why the human-to-human connection of influencer marketing is
so successful 

 How creativity drives emotion. Emotion drives memory.
Memory drives recall. And, recall drives sales. 

And why Emma is on a mission to bring back the jingle.



At the end of the show, Emma also shares her personal long list
of influencer marketing-related resources


Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.