From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy

Episode 23 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Dr Kathryn Murphy
from Sheffield Hallam University.


In this episode we discuss:


Kathryn's PhD charting Joe Sugg's rise from YouTube
microcelebrity to mainstream star

How his model to success could be used as a template for
other influencers to follow

The importance of authenticity, self-branding and
networking 

We ask can authenticity be performed strategically?

And we look at the internet 'celebrification process' -
Kathryn's word; not mine.



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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Briefing ( https://www.creatorbriefing.com/ ) - the weekly
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the major news from the creator marketing industry alongside his
insight and analysis.