Tom Augenthaler talks B2B influencer marketing

Episode 24 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Tom Augenthaler
founder of 551 Media LLC and a B2B influencer marketing pioneer.


In this episode we discuss:


How B2B Companies can outflank competitors through working
with Influencers

How R&D departments can work with influencers to see how
their products will be used 'in the wild'

Some of the decision-making differences between B2C and B2B
influencer marketing

The importance of integrated marketing communications
programmes

And we ask - isn't all marketing influence marketing?



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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