Charlotte Williams talks influencer pricing

Episode 25 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Charlotte
Williams, founder of SevenSix Agency an influencer marketing
agency with a focus on diversity and inclusion. 


In this episode we discuss:


Lifting the Lid: The Influencer Pricing Report 

The sweet spot in terms of follower count to payment ratio

How many nano influencers remain unpaid in brand
collaborations

Why many creators lack confidence when setting their own
prices for brand collaborations

And how our industry can professionalise



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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the major news from the creator marketing industry alongside his
insight and analysis.