Becky Owen Facebook's head of branded content talks social commerce

Episode 27 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Becky Owen Head
of branded content for Facebook across Europe, the Middle East
and Africa. 


In this episode we discuss:


Social commerce and how important shoppable integration is to
Facebook and to Instagram

How Facebook has helped small business adapt to the new
reality of being unable to trade physically during the
Covid-induced lockdown

Removing friction from the purchase process on social

The power of storytelling within influencer marketing

Instagram drops

Augmented Reality

And the ethical considerations surrounding Virtual
Influencers



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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insight and analysis.