Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy

Episode 28 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Imogen Coles,
Influence Programme Director at Ogilvy and an influencer in her
own right going under the name One Slow Sunday.

In this episode we discuss:


How long term partnerships with influencers typically drive
cost efficiencies. This includes reducing billable hours which
can then be reinvested into data management to form actionable
insights

What planned reactivity is and how to enable it

What GCSE pupils could teach influencer marketers about test
and learn campaigns

We talk measurement and the importance of outcomes over
outputs

How being a social media influencer helps with client
work 



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.