Gymshark's Calum Watson talks about building a 100-year brand

Episode 29 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Calum Watson
Global Partnerships Director at Gymshark the £1 billion
sportswear and accessories firm.





In this episode we discuss:


What it means to be a human-to-human brand

How the company pivoted its influencer content strategy when
its core customers were suddenly unable to access the gym to
workout or to work due to Covid-induced lockdowns

Why the early days at Gymshark were like building the rocket
ship whilst trying to fly it at the same time

How Instagram, TikTok and Twitch are all utilised within
Gymshark's marketing communications strategy

How Gymshark is aiming to build a hundred-year brand






Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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insight and analysis.