Kara Peach talks Genfluencer and social responsibility

Episode 30 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Kara Peach,
co-founder of Genfluencer a South African-based influencer
marketing agency that places social good at its heart.



In this episode we discuss:


Why Genfluencer is different as an influencer marketing
agency

How the company puts meaning and money into Corporate Social
Responsibility programmes

What makes Gen Z different to other generations in terms of
consumer behaviour

The background and the mission of the #IFeltThat
movement 






Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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insight and analysis.