Philip Brown talks Offset: Formula E's new creator collective

Episode 32 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Philip Brown,
influencer marketing manager at Formula E the first sport to have
a certified net zero carbon footprint since inception.





In this episode we discuss:


The sport of Formula E and where in the world you can go to
watch the races

Formula E's new creator collective, The Offset

How the members of Offset were selected and how their content
will be measured

The importance of nurturing long-term relationships with your
creators

The differences between working agency side versus inhouse

How to professionalise the influencer marketing industry






Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.