Chris Stokel-Walker discusses his new book: TikTok Boom

Episode 33 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Chris
Stokel-Walker, technology journalist and author of TikTok Boom:
China’s Dynamite App and the Superpower Race for Social Media -
which is published today - provided, of course, you're listening
to this podcast on upload day 22 July 2021.


In this episode we:


Compare TikTok's disruption of the social media space with
that of Apple's disruption of the smartphone industry when it
launched the iPhone back in 2007.

Talk algorithms pitting TikTok's ‘content graph’, against the
industry-pervasive ‘social graph'

Ask whether TikTok's headline sponsorship of this year's
Vidcon signifies anything greater than just switching up lanyard
colours for conference goers

Consider TikTok as a music discovery channel

Talk TikTok and geopolitics 

I ask Chris if he still has a downer on influencer marketing



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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