Beckii Flint of Pepper Studio talks hate followers

Episode 34 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Beckii Flint,
co-founder of Pepper Studio a boutique influencer marketing
agency


In this episode we discuss:


How the two-year-old startup won two golds at the recent
Influencer Marketing Awards

Pepper Studio's influencer marketing ethos

Kid-fluencers and the need for their better protection

The largely unreported phenomenon of hate followers and the
devastating toll they can take on creators

 The importance to our industry of standardising pricing
for creator-generated image rights

Diversifying revenue streams as creators increasingly shift
away from being dependent on single social media platforms due to
their terms of services and algorithm changes.



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.