CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code

Episode 35 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Cecilia Parker
Aranha, Director of Consumer Protection at the UK’s Competition
and Markets Authority.

In this episode we discuss:


The aims of the Green Claims Code

What points it covers

How it affects brands, influencer marketers and creators

The vertical sectors the CMA may prioritise 

Next year's review process



Check out the Influencer Marketing Lab website for full show
notes and related useful links. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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