BEYONDinfluence's Jeanette Okwu talks global influencer marketing

Episode 36 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Jeanette Okwu the
Founder and CEO of BEYONDinfluence, a Berlin headquartered
influence & brand ambassador marketing agency.





In this episode we discuss:


Why global strategies need to be sufficiently rigid to
produce consistent results whilst flexible enough to accommodate
local nuances. 

Jeanette's role as member advisor to the American Influencer
Council.

Re-emergence of virtual influencers

The Importance of the contracting phase of the influencer
marketing workflow

And we look at Jeanette's go-to sources of information for
keeping up-to-date with influencer marketing 






Check out the Influencer Marketing Lab website for full show
notes and related useful links


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.