Jo Burford talks creators, connections & community

Episode 37 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Jo Burford Global
Director of Creators at Aaqua. Prior to Aaqua Jo's worked at
Talenthouse, Twitter, and Whalar. 





In this episode we discuss:


lessons learned over a decade working in the industry

Common myths about influencer marketing - and how to dispel
them

the most important personality traits needed to thrive in
this space

Speaking of space we talk about Space Hero where Jo is a
talent advisor at the firm aiming to put creators into space.

Jo also teases Aaqua a new platform






Check out the Influencer Marketing Lab website for full show
notes and related useful links


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.