Lucy Loveridge MD at YMU Social talks digital-first talent management

Episode 38 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.



This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.



This week Scott Guthrie is in conversation with Lucy Loveridge,
managing director at YMU Social





In this episode: 


We discuss the evolution of digital-first talent management

We look at the differences between managing traditional
talent and digital-first talent

I ask how talent management is professionalising as an
industry?

And we consider whether the likes of Francois Bourgeois
joining the YMU roster heralds a shift in how big brands think
about digital-first talent






Check out the Influencer Marketing Lab website for full show
notes and related useful links





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Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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