Tailify's Alan Gray talks about The Psychologist's Guide to Influence

Episode 42 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.





This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.





This week Scott Guthrie is in conversation with Alan Gray, Senior
Research Psychologist at Tailify.





In this episode we discuss The Psychologist's Guide to Influence
- a new handbook crammed with over 40 accessible tips designed to
help marketers craft better influencer marketing campaigns by
helping us spot the best trust-makers and recognise some of the
most effective evidence-based techniques.





Check out the Influencer Marketing Lab for full show notes and
related useful links.


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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