Arron Shepherd Goat Agency co-founder talks $100 billion industry

Episode 43 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Arron Shepherd -
serial investor, entrepreneur and co-founder of the Goat Agency
the social media agency he founded in 2015 alongside  Harry
Hugo and Nick Cooke.


In this episode we


Forecast influencer marketing's growth as in industry to be
worth $100 billion in 2027.

Look at why lack of scale has held the industry back and why
that has now changed.

Examine the drivers and restraints affecting advertisers
becoming social-first advertisers. 

Consider what the Inflexion investment has brought to the
agency.

Reimagine the advertising holding group



Check out the Influencer Marketing Lab  for full show notes
and related useful links


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.