Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns

Episode 44 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Lucy Edwards
blind broadcaster, content creator and star of those shampoo ads
on the telly box


In this episode we:


Explore what makes an authentic collaboration between brand
and influencer

Consider the importance of lived experience in influencer
campaigns

Discuss what brands can do to make their websites accessible
and their products follow  universal design principles 

List the brands who are getting it right



Check out the Influencer Marketing Lab  for full show notes
and related useful links


And I want to hear your feedback. Google Influencer Marketing Lab
podcast and either drop me a line or leave a voicemail message
directly from the landing page.


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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the major news from the creator marketing industry alongside his
insight and analysis.